Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

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	Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
	List Price: $26.00 Your Price: $17.16

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Description:

In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards