The Fast Forward MBA in Marketing

Rating:
Summary: Pick up marketing fast
Review: Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities.

Rating:
Summary: Good for a brushup
Review: Having graduated with a BBA in Marketing, yet having forgot some of the raw fundamentals, I purchased this book. It helped to brushup on some topics, and I also learned a couple of new tidbits. Some of the material is for academic purposes only with little real-world use and is perhaps a little out-dated. Having said that, I still find it a useful reference for terms and marketing stratagies and a good reference and starting point for topics such as a product's life cycle. Elementary and short.