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Rating: 
Summary: less than impressed
Review: ... You could have the most incredible life altering product and it won't mean anything if you don't market it properly. That's why I was so earger to read this book. It had gotten great reviews and it was talked about often but when I read it I was so disspointed. There was nothing novel or exciting about the advice given in this book; it was at times too general and too detailed to be of much use. After I had read Mastering Guerrilla Marketing, I read Guerrilla PR Wired by Michael Levine. This book was also highly recommended and I was slightly apprehensive. But I was pleased. The writing was sharp and intelligent, the advice was up-to-date and relevant, and the theories were right on target. Mastering Gerrilla Marketing tries but it comes up woefully short.
Rating:
Summary: less than impressed
Review: Do you want to know more about how to market your business? If you are a manager, small or home business owner, you'll need this for your reference bookshelf. Jay Levinson, author of a series of these Guerrilla Marketing books, has compiled in this one everything you need to know about marketing your business the Right way. It covers all aspects of marketing including online marketing, direct response, media, and technology. Its broken down into easy to follow sections so you can take action today on promoting your business. He reveals profit-producing insights and then shows how to act on them. "Insights plus action equals success" I've already implemented some of the techniques for my business. Pick this one up today!
Rating: 
Summary: Do you want to know more about how to market your Business?
Review: Do you want to know more about how to market your business? If you are a manager, small or home business owner, you'll need this for your reference bookshelf. Jay Levinson, author of a series of these Guerrilla Marketing books, has compiled in this one everything you need to know about marketing your business the Right way. It covers all aspects of marketing including online marketing, direct response, media, and technology. Its broken down into easy to follow sections so you can take action today on promoting your business. He reveals profit-producing insights and then shows how to act on them. "Insights plus action equals success" I've already implemented some of the techniques for my business. Pick this one up today!
Rating: 
Summary: 100 recipes cover every step of guerrilla marketing.
Review: Guerrilla Marketing involves using your time, energy, and imagination to fuel your marketing campaigns. If you have already been exposed to the basic concepts of Guerrilla Marketing (see book of this name by the same author), you are ready for mastering this powerful technique. The best way I can explain what's in the book is to say that this 250 page book breaks down the Guerrilla Marketing process into 100 small steps or components. Each step has a particular insight (the insight is always in italics) that is the central focus and the author spends 2 pages explaining this insight. For example - insight # 25 is about telemarketing. The author explains that 20% of any sales organization brings in 80% of the sales and suggests that the rest of the organization could benefit by using the scripts from these highly successful group of people. Six ways to make a telemarketing call successful are outlined along with the telemarketing strategy that guerrilla marketers can follow. Although these insights are not that deep and the material surrounding the insights not that revolutionary, almost everything in this book has been known to work if implemented correctly. This book is best used in conjunction with the other books in the Guerrilla Marketing series. As with the other books in this best selling series, the price is so low that you can't lose buying this book. The only downside to this book is its weak coverage of Guerrilla Marketing insights relating to the Internet. Of the several books I own by the same author, I see the same trend in all of them. Since most of these books were written before the Internet took off, any coverage seems more like an afterthought and not really integrated with the rest of the material. Other than that, I can sincerely say that this book provides great value for the price. Good luck with your Guerrilla Marketing plans!
Rating:
Summary: Provides a Broader Picture of the Entire Marketing World!
Review: Jay Conrad Levinson wrote Mastering Guerrilla Marketing to reinforce basic marketing principles that are necessary to carry out any kind of effective campaign. While there is certainly nothing new about the principles outlined in his book, Levinson's approach is fresh, focused, compassionate, and his methods of reinforcing them will spark the imaginations of his readers to help them generate their own creative marketing ideas! Levinson addresses and expands upon the most critical areas of marketing: planning, weaponry, media, online marketing, direct response, people, attitudes, technology, economizing, creativity, and action. Each of these areas are discussed in a manner that results in positive reader response in areas of personal growth, learning, and changes in perspective that will make them more successful marketers! This a book of action - marketing action. Readers will be challenged to re-evaluate their present marketing strategies and establish new ways of carrying out their efforts. This book offers readers plenty of encouragement to press on to meet their goals, it will generate enthusiasm to get them more involved in their work, it will forge determination to succeed, and it will help them see the broader picture of the marketing world. Highly recommended!
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