Rating: 
Summary: Still the Best Marketing Book on the Market
Review: The binding is falling apart and I've highlighted so many pages that my copy seems to glow in the dark, but there's no mistaking the value of this book. Counterintuitive Marketing continues to be THE best marketing book available today, bar none. Why? Because while it debunks many of the myths surrounding the marketing industry with crystal clarity, it also gives specific details on how to make your marketing better. This is not an armchair read (although it moves pretty quickly). If you're serious about marketing or if you aren't getting the performance you or your bosses are expecting, then read this book. It's an eye opener.
Rating:
Summary: Must Read Book
Review: The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising. Bob Lamons
Columnist
Marketing News Magazine
Rating:
Summary: Must Read Book
Review: The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising. Bob Lamons
Columnist
Marketing News Magazine
Rating:
Summary: The Howard Cosells of Marketing
Review: When I read Counterintuitive Marketing, by Clancy and Krieg, my first reaction was that they were the Howard Cosells of marketing--they tell it like it is!! My second reaction was that they were like a "new and improved" Howard Cosell--also providing great perception and insight into the field of marketing, both descriptively--as it is--and normatively--as it should be. I wish I were able to find a way to make this book required reading for all the marketing concentrators at the School of Management at Boston University. I'll have to work on that!
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