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Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach

List Price: $29.95
Your Price: $29.95
Product Info Reviews

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Rating: 5 stars
Summary: Advertising Media Planning: A Brand Management Approach
Review: This comprehensive book contains all the essentials that anyone charged with selling a product, or even a service, would need to know about overseeing a media plan. It's easy to understand and has great theories and usable formulas to implement an effective media plan.

Rating: 5 stars
Summary: Advertising Media Planning: A Brand Management Approach
Review: This comprehensive book contains all the essentials that anyone charged with selling a product, or even a service, would need to know about overseeing a media plan. It's easy to understand and has great theories and usable formulas to implement an effective media plan.


<< 1 >>

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