Marketing on the Internet

Rating:
Summary: ok for general knowledge
Review: this book was pretty good. i did not like that it seemed to be a ripoff of any other marketing book with a slight twinst using the internet. it gave several examples of different sites. i would like to have seen information about creating or setting up an internet site. or perhaps free web space with the purchase of this book. other than that, it was pretty good.

Rating:
Summary: Helpful guide
Review: This is a really helpful guide, summarizing the most important points for doing business online. It introduces the basic concepts and principles for developing marketing strategies. It is interesting and easy to read, especially for people who do not know much about marketing on the Internet. It contains information about site monitoring, online security, a lot of good examples of existing Web sites, that you can actually go and see, instead of only read about. It also talks about different techniques when developing a Web site for a brand new marketing.

Rating:
Summary: Helpful guide
Review: This is a really helpful guide, summarizing the most important points for doing business online. It introduces the basic concepts and principles for developing marketing strategies. It is interesting and easy to read, especially for people who do not know much about marketing on the Internet. It contains information about site monitoring, online security, a lot of good examples of existing Web sites, that you can actually go and see, instead of only read about. It also talks about different techniques when developing a Web site for a brand new marketing.