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Rating: 
Summary: A book that showed us what we should be doing
Review: After the owner of our store read the book all employees read it . Then the owner flew to meet Mr Tasca at his store ,he spent 3 days there, wa sgiven the tour of his store, he spent quite a bit of time meeting with Mr Tasca and his sons talking about his philosophy and way of doing business .What a place !! upon returning we have instatuted The same 7 day return policy that Mr Tasca has as well as putting 3month 3000 mile waranties on our cars.it took some faith in our selves and our business to go all the way but we have and we have not regreted it one bit,, Great Book
Rating:
Summary: The book for every dealership manager to read
Review: Bob does a great job of showing his winning formula to build a successful dealership. Although any business person can learn from his book, it's a must read for dealership managers. I have recommended it to my dealership clients.
Rating: 
Summary: The Reason Tasca is a Great Manager
Review: This book opens our eyes. Sure, we feel that we know what we should be doing. Many times we are right in our hunches. Yet, we still do not always do what needs to be done. Instead, out of either laziness or taking the easy road, we fail because it is so easy to do so. Besides, the customer will always walk in the door. Right? As this book reminds us, the customer may never be back. It is in the insight of a professioanl like Tasca that we are reminded of wehat we may already know. Again, our implementation of these rules which he explains simply, we will achieve. Another book I encourage is "Cars and People: How to Put the Two Together."
Rating:
Summary: A book that showed us what we should be doing
Review: This book, through anecdote and exposition, tells the reader flat-out how to sell, without violating integrity. It covers why the "lowest price" game is one you can not win. It tells what the customer really wants. While it discusses these topics in relation to selling cars, it explains how these ideas can be used in other industries.When I first saw this book, I picked it up because the name was familiar, since I used to live in southeastern Massachusetts, and I wondered what Bob Tasca had to say. Now I know, and I feel that I got good value from the book. And that's his point, in part. But it's -his- book, so let -him- say it to you. Would I buy a car from this man? You bet. (review from reading the hardcover edition)
Rating:
Summary: How to sell with integrity and without lowering your price
Review: This book, through anecdote and exposition, tells the reader flat-out how to sell, without violating integrity. It covers why the "lowest price" game is one you can not win. It tells what the customer really wants. While it discusses these topics in relation to selling cars, it explains how these ideas can be used in other industries. When I first saw this book, I picked it up because the name was familiar, since I used to live in southeastern Massachusetts, and I wondered what Bob Tasca had to say. Now I know, and I feel that I got good value from the book. And that's his point, in part. But it's -his- book, so let -him- say it to you. Would I buy a car from this man? You bet. (review from reading the hardcover edition)
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