"This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 ThighmasterÂ® Craze: An Entrepreneurial Adventure Story

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	"This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 ThighmasterÂ® Craze: An Entrepreneurial Adventure Story
	List Price: $24.95 Your Price: $16.47

Product Info	Reviews
Description: The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the "Thighmaster" through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.