BEN JERRYS DOUBLE DIP: HOW TO RUN A VALUES LED BUSINESS AND MAKE MONEY TOO

Rating:
Summary: Great inspiration seeking book
Review: This is one of few books that I read cover to cover, and going to read it again in the next few months to remind myself and my business that there is more than just making money in life - its about making the world a better place to live for.

Although it doesn't contain any recipe for ice-creams (wasn't looking for one), it does contain the recipe for a successful business model built on a socially responsible organization that grew into a giant franchise all over the world - from a gas station and a mere 4 grands. GREAT role model for those going into business as well as those already in business.

Great resource annex at the back, from suppliers to other valued-led business. I live in Singapore, but if I have the chance, I will want to visit Vermont when my business takes off.

Since this book was a pre-Unilever take-over publication, it did not mention about the business model changes after that.

The world is getting messy - war, poverty, madness, scandals and terror, this book injects humanity into us, it gives me comfort when I go to sleep at night knowing that there are still hope and greatness in most of us. I give it 5 stars.