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Rating: 
Summary: Great book from a great speaker
Review: I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.
Rating:
Summary: Great book from a great speaker
Review: I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.
Rating:
Summary: Solid Strategies from an industry insider
Review: I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attract an audience, win them over, hold their attention, stimulate word of mouth promotion and gain their allegiance. Build a following for your business like entertainment companies do for theirs.
Not only is this fascinating, it is also fun to read. Scott has visited with John Travolta, Tom Cruise, and scores of other celebrities, many of the stars of the music industry, TV executives, talent agents, business owners and best selling authors to bring you ideas that will create a blockbuster for you!
Rating: 
Summary: Solid Stuff
Review: If you've read a lot of business books you'll know that it's hard to come across something incredibly new and groundbreaking. This isn't one of them. But it IS a good book. Perhaps the best feature of the book is that it says employees, not customers, should be a company's primary concern. A happy workplace = happy employees = happy customers. It talks about Ultimate Customer Experiences and how the little things make the difference. It's nothing you won't find if you read the spectrum of business books, but it is smart, well written and informative. It's not a "must read" but I'd recommend it. Truth be told, I bought it mistaking it for "There's No Business That's Not Show Business" but I'm glad I read it. It was a happy accident!
Rating: 
Summary: Lacks Entertainment Value
Review: Mr. McKain likes to reference show business in his book. And what makes a movie great is how it develops a tight plot and then keeps its audience engaged. This book contains enough good material to fill 50 pages but then is streteced to 200. Mr. McKain's biographical perspective of himself is also a little too much for my taste. A couple good concepts, but generally a weak and unengaging read.
Rating:
Summary: a terrific book
Review: This book has more practical suggestions and ideas than just about any other business book I have read. What I liked the most is that the author has been a part of building and managing real companies and is not some "expert" just talking about theories like we see so much of in business books today. This book and "Good to Great" are the two best books out there.
Rating:
Summary: Great Book!
Review: This is one of the best business books I have ever read. It is filled with great ideas that I am putting to use in my company immediately, and am buying copies for all of my employees as well.
Rating:
Summary: Lacks Entertainment Value
Review: What an incredible book, based on a powerful premise! Indeed, all business is Show Business, and McKain, a veteran of both types of business, shows us precisely how to do it. I read a lot of business books every year. I recommend this one highly. The man knows his way around. Lights, camera, read!
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