Direct Mail for Dummies

Rating:
Summary: Good if you know nothing about direct mail
Review: If you know nothing about direct mail, and you need to know something, this is a great book. You won't learn to be a direct mail genius from this book, but you'll get the basics. If you are a product manager who needs to generate leads for your sales force, work with a direct mail agency or firm because they are experts. However, if you read this book first, you'll understand what they are doing and why it is a good or bad idea.

Rating:
Summary: Good if you know nothing about direct mail
Review: If you know nothing about direct mail, and you need to know something, this is a great book. You won't learn to be a direct mail genius from this book, but you'll get the basics. If you are a product manager who needs to generate leads for your sales force, work with a direct mail agency or firm because they are experts. However, if you read this book first, you'll understand what they are doing and why it is a good or bad idea.