The Psychology of Network Marketing

Rating:
Summary: A true teacher with a sincere heart!
Review: After my 5th time in 5 weeks listening to Drew's "Psychology of Network Marketing" I honestly feel I'm on my way to a successful future. I'm 48 years old and have tried many times to follow through on building an organization in MLM. With Drew's help I'm focused on achieving my goals by reading them daily and constantly writing 'positive affirmations' to keep my attitude soaring. It is easy to understand why he is such a success in life.

Rating:
Summary: This book is about Life not just network marketing.
Review: I recently had the pleasure of meeting Drew Earl, and more importantly listening to him speak. His stories were inspirational, and he truely conveyed the feeling that his sole purpose for being there was there to help me (us). I got the same feeling while reading this book 2 days later. If the lessons in this book do not help you to make positive changes in your life, it is only because you do not want to change.

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Summary: Service and Leadership -- The Pillars of Network Marketing
Review: Upon opening this book, one will immediately realise the lack of a content page. According to the author, the book was written in this way so that one would have to read the entire book cover-to-cover in order to make any sense of it, and he is confident that anyone who wants to know, badly enough, what network marketing is all about will do exactly that.

There are twenty principles of network marketing in the book, and these can be grouped broadly into service and leadership categories. In the service category, the author explains the higher concepts of service to humanity and why this is essential to success in network marketing. In the leadership category, he justifies the hard work and sacrifices a person must make in order to become the most vaunted of leaders: a leader of people.

Throughout the book, the author cautions against falling into the habit of the ways of the false leader, or Zirconia as he calls them. He lashes out critically against people who would call themselves leaders and then leave all the work for their followers to do. He stresses time and again that while a true leader, a Diamond, and a Zirconia look the same on the surface, only the Diamond will truly succeed in uplifting the lives of others, while the Zirconia will leave a trail of failed ventures as he shifts to the next opportunity offering easy rewards for almost no work.

The book itself is easy to read, with a flowing, conversational style of writing that makes one feel that the author was speaking to one directly. Personal anecdotes, from the lives of the author himself and the people he has personally known, as well as those of famous personalities in human history, are interspersed throughout the book, and provide a touching and human side to the concepts they are used to convey.

All in all, this book is an excellent read and is a must-have for the serious network marketer wants to succeed, not only in terms of money, but also in terms of improving the lives of others, and leading them on to greatness.