Integrated Direct Marketing

Rating:
Summary: Great concept
Review: Great concept that would be fairly difficult to implement...but worth it. Excellent seminar is available from AMA. Good real-world examples and metrics.

Rating:
Summary: Great concept
Review: Great reference. The case studies show specifically how the program works. Also, the detailed forms and plans in the appendices help you start using the material immediately. Being in the business, I found this very useful!

Rating:
Summary: Articulated the benefits of Direct Mail + Telemarketing
Review: Great reference. The case studies show specifically how the program works. Also, the detailed forms and plans in the appendices help you start using the material immediately. Being in the business, I found this very useful!