Guerrilla Marketing Attack

Rating:
Summary: Buy Guerrilla Marketing instead
Review: In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !
Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.
It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla Marketing
J. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.

Rating:
Summary: Buy Guerrilla Marketing instead
Review: In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !
Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.
It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as the title suggest, just summaries of the ideas and points covered in Guerrilla Marketing
J. C. Levinson has done his name the worse by releasing Guerrilla Marketing Attack.

Rating:
Summary: Very Insightful Tools and Ideas
Review: The entire collection of Guerilla Marketing books are fantastic resources for ideas and strategies to climb the mountain of your industry. I found these books to be very insightful and useful. I read this book a few years ago and managed to boom my business by applying many of the bright ideas presented by this author. It's actually one of the better ones in the series. Everyone in business should indulge themselves in these books. They are a goldmine of information.

Rating:
Summary: Superb Book! Use it to stand out in the crowd
Review: The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending (allocating) your Advertising budget? Do you know what to do with a prospect that becomes an actual customer? Do you know how much time it takes for an advertisment to actually have any effect? All the answers to these basic questions are in this book.

Rating:
Summary: less than stellar
Review: The title couldn't be more misleading. It was too insipid to be knowledgeable; the poor man's Guerrilla PR Wired. That is the book to read if you want first class PR advice. Guerrilla Marketing Attack can be read by those who already have knowledge of PR, at which point you won't need to read the book anyway.