Direct Marketing Management (2nd Edition)

Rating:
Summary: Good!
Review: All basic idea about direct marketing that you must read.

Rating:
Summary: Accolades for "Direct Marketing Management"!
Review: This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.

Rating:
Summary: Accolades for "Direct Marketing Management"!
Review: This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.