Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them

Rating:
Summary: Wakes you up.
Review: This well researched book is a must read for all executives sitting pretty in cozy cabins of successful companies worldwide. The powerful message it conveys is to remain competitive in the market place through innovation (Breakthrough, Substantial and Continuous). The market is a place where there is a continuous process of weeding out the inefficient and the complacent. Those basking in the glory of the past suddenly realize that they have no future; and the realization comes a little too late.

Based on the research and statistical analysis of over 1000 companies it would be interesting to see that the pace of innovation has increased rapidly and only a handful of today's top 100 will survive by year 2020. The exceptions would be those who have an in-built process of innovation in the Organizational fabric and culture; GE for example!

" The Innovator's Dilemma" by Clayton M. Christensen is also a must read to further understand the concepts described in this book.