Where the Suckers Moon : The Life and Death of an Advertising Campaign

Rating:
Summary: Cool story about two tough businesses -- advertising & cars
Review: This is a detailed, on-the-ground tactical exploration of the Subaru ad campaigns of the mid-90s. Watch the idealist dreamer's of the agency's creative team collide with the cold, hard world of auto retailing.

To me, an entertaining business book is something that teaches you about a particular profession, industry, comapny or leader, and develops the story through a plot, inherent tension in the conflicts in the business, and a "what would you do in their shoes?" sensibility. Where the Suckers Moon has both, and is one of my top 15 business books as a result.