How to Get the Most Out of Trade Shows

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Summary: exhibit
Review: 1000

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Summary: A bible for trade show
Review: I follow everything in this book to organize my show next year

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Summary: A wealth of information
Review: I have ordered several books in the trade show category and this was the only one that was really helpful. The others were thin and of a joke book nature. Regardless of your specific information needs, you will find it all here.

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Summary: Fudamental ideas about how to work a successful show
Review: I recommend this book to everyone who has to participate in a tradeshow (planning and boothmanship). Most exhibitors fall down in maximizing trade fair effectiveness. That leaves the door wide open for the company that is prepared to do the shows right and who recognizes its importance in the marketing plan. Miller walks you through the most important ideas. If this all sounds common knowledge to you, be certain the ideas aren't common practice.