The Brand Called You for Financial Advisors

Rating:
Summary: Marketing YOU sets an example...
Review: This book is a good "marketing" example of how to sell your services by writing a book, and help others in the process - I applaud the authors' efforts. But many of the other suggestions do take dollars that many entrepreneurs and consultants simply don't have. That's where the critical concept of REAL personal publicity takes over. People have to know who you are, what you stand for, and why they should hire you and do business with you. Establishing trust is key - and there are effective ways to do that without spending big bucks or hiring a consultant. Volunteering in the community is one example.Volunteering for a cause you believe in provides professional visibility, as well as the personal and important satisfaction of giving something back to society. Likewise, volunteering for a trade organization can give you lots of valuable professional exposure and recognition among peers and business contacts. Moreover, sending out press releases and getting more than just a little publicity about your efforts does not diminish your good deeds. And that applies to all entrepreneurial endeavors, not just financial planning.

Rating:
Summary: Author's Credibility?
Review: This book is a good "marketing" example of how to sell your services by writing a book, and help others in the process - I applaud the authors' efforts. But many of the other suggestions do take dollars that many entrepreneurs and consultants simply don't have. That's where the critical concept of REAL personal publicity takes over. People have to know who you are, what you stand for, and why they should hire you and do business with you. Establishing trust is key - and there are effective ways to do that without spending big bucks or hiring a consultant. Volunteering in the community is one example.Volunteering for a cause you believe in provides professional visibility, as well as the personal and important satisfaction of giving something back to society. Likewise, volunteering for a trade organization can give you lots of valuable professional exposure and recognition among peers and business contacts. Moreover, sending out press releases and getting more than just a little publicity about your efforts does not diminish your good deeds. And that applies to all entrepreneurial endeavors, not just financial planning.