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Rating: 
Summary: Common sense selling with uncommon techniques
Review: I saw this book at the bookstore and normally I don't buy books on impulse. But I'm glad I bought this one. Farber discusses the 12 universally known cliches that apply to business but are equally applicable to life in general. He gives reasons why these things are common knowledge and why they work. Then he gives great examples of sales professionals who succeeded by applying the principle (the cliche) Farber just discussed. Not only do these principles work in business, but they are also applicable to everyday living, especially the last one that Farber discusses. My teenage daughter is always asking me to recommend books that she can read to teach her to prepare for college and beyond. This is one of the books I'm recommending for her, along with Masters of Success and The Mental Edge (mainly for sports but applicable in other areas of life), and How to Succeed in Business By Breaking All the Rules.
We have heard of all of these cliches, but it's great to have them reiterated in an engaging, entertaining, and educational manner as Farber did. Definitely should be a part of every sales professional's library.
Rating: 
Summary: quick read, back to basics sales philosophy
Review: This book is simple and to the point. Farber doesn't try to teach you any new "system." These are the basics and the reason I keep this book handy for quick inspiration - to remind me that sales is not that complex.
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