General Aviation Marketing and Management

Rating:
Summary: aviation and airport management
Review: Aviation safety Programs A Management Handbook,
Human Factors in Aviation
Airline Management,Strategies for the 21st Century
Practical Aviation Law
Airport Operations
An Introduction to Airline Economics
Transportation
General Aviation Marketing and Management

Rating:
Summary: A meticulously detailed and strongly recommended study
Review: Now in an fully updated and expanded second edition, General Aviation Marketing And Management by Alexander T. Wells (Adjunct Professor of Aviation Business Administration at Embry-Riddle Aeronautical University) and Bruce D. Chadbourne (Professor in the College of Business, Embry-Riddle Aeronautical University) is a truly comprehensive survey of the general aviation air transportation system and its impact upon the American consumer oriented economy. Focusing on the late 1970s through the present day, notable laws such as the General Aviation Revitalization Act of 1994, management processes as applied to aircraft and much more, General Aviation Marketing And Management is seminal, inherently fascinating, meticulously detailed, and strongly recommended study which is enhanced throughout with extensive research, tables, and black-and-white photography.