PR Visionaries: CEOs from Ketchum, Porter Novelli, Brodeur Worldwide & More on Successful Public Relations Campaigns

Rating:
Summary: Outstanding!
Review: PR Visionaries is a remarkable piece of work! It provides you with the techniques and secrets of the best and leading members of the industry, from Ketchum, Porter Novelli, Brodeur Worldwide, and other leading players.

While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.

PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.