Make It Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want

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Summary: A true guide to results!
Review: Many people seem to have talent and still fail in sales and in business. Make It Happen Before Lunch is truly a guide about execution. Sales ability, Good Business Ideals and Desire have left many talented people still sitting in the starting blocks. This book shows you how to execute and put your talents to use and go from zero to good or even good to great! A must read for anyone serious about succeeding or going to the next level in sales, business and anything you want to achieve.

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Summary: Practical Guidelines Rather Than Immutable Rules
Review: Schiffman divides 50 "Rules" (or Guidelines) into three major groups. Part One: rules that will help you adopt -- and reinforce -- the right core ideas for achievement, day in and day out). Schiffman calls this process "Obsessing about the right stuff." Part Two: some tools you can use to make the right things happen in your business relationships. Part Three: rules for keeping your focus over time...and persevering when people give you "static", aggravation which is pretty much inevitable. The title should not be taken literally. Obviously, as Schiffman already knows full well, not everything happens before lunch...or by day's end. He asserts that high achievers "have three things going for them": They know what they want to accomplish when considering an opportunity to make a good business relationship happen; they recognize other opportunities which will not make a good relationship happen; and finally, "they've figured out how to spend the vast majority of their time in the first situation -- and how to avoid spending any more time than necessary in the second situation." Who will derive the greatest benefit from reading this book? Anyone who needs "cut-to-the chase strategies" for getting the business results they desire. Does Schiffman believe that such results can be achieved before lunch? Of course not. My own opinion is that unless strategies such as these are implemented, someone else will have you for lunch...not as a guest but as an entree.

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Summary: Guaranteed Results
Review: Stephan Schiffman's practical approach, to understanding both business and personal relationships, is clearly demonstrated in Make It Happen Before Lunch. Filled with rich personal experiences and awe-inspiring strategies, this should become a textbook by which business development is done. Adapting what I've learned, my sales has increased tremendously. Thank you Stephan, for allowing us the opportunity to prosper from both your mistakes and successes.