The Quiet Revolution in Email Marketing

Rating:
Summary: eMail Marketing Essential Reading
Review: email marketing essential reading

Bill Nussey, clarifies and outlines the most effective methods and
strategies for deploying result oriented email marketing. This new
book provides the kind of information every marketer should have.


Bill Nussey is one of the most respected and experienced leaders
in the email marketing arena and this book provides actionable processess that
you won't see anywhere else.

If you market anything this is a must read volume.

Rating:
Summary: A Great Modern-Day Resource!
Review: Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.

He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies


Rating:
Summary: Very insightful summary of key issues in e-mail marketing
Review: If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.

He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!