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Rating: 
Summary: Get a head start on QFD
Review: Excellent. Has guided me to implement QFD at work. It is easy to read and understand. Material sometimes is condensed but worth reading. It is a good beginning for those interested in applying QFD.
Rating:
Summary: Excellent introduction to QFD
Review: I routinely use QFD and have always cited Cohen's "Quality Function Deployment" (ISBN 0201633302) as the best reference on this powerful technique. The problem with Cohen's book is that the pace, detail and depth quickly causes someone wanting to learn the basics to throw up their hands. This excellent guide, on the other hand, is one of the clearest, beginner-friendly introductions to QFD I've come across.The main reasons I like this book include the fact that it does not skim over the hard stuff, such as analytical hierarchy process - an absolute necessity for effectively using QFD - and the way the author breaks down the key elements of QFD into manageable chunks that make learning it easy. I especially like the fact that this book does such a complete job of describing a complex subject in approximately 100 pages. That alone is no small feat. All of the essentials are covered - capturing the voice of the customer, correlation, benchmarking, and how to use QFD in common scenarios, such as product development, strategic planning, and advanced uses such as concurrent engineering and in conjunction with SPC. The best thing I can say about this book is, because it makes learning QFD easy, and does so the right way, it advances this technique and will make it more mainstream. For that I congratulate the author, and highly recommend this book as the starting point. As an aside, if you use Visio for business or technical diagrams that product ships with a QFD template that will make it not only easy to follow the examples in this book, but to jumpstart your use of QFD in realworld settings.
Rating:
Summary: Excellent introduction to QFD
Review: I routinely use QFD and have always cited Cohen's "Quality Function Deployment" (ISBN 0201633302) as the best reference on this powerful technique. The problem with Cohen's book is that the pace, detail and depth quickly causes someone wanting to learn the basics to throw up their hands. This excellent guide, on the other hand, is one of the clearest, beginner-friendly introductions to QFD I've come across. The main reasons I like this book include the fact that it does not skim over the hard stuff, such as analytical hierarchy process - an absolute necessity for effectively using QFD - and the way the author breaks down the key elements of QFD into manageable chunks that make learning it easy. I especially like the fact that this book does such a complete job of describing a complex subject in approximately 100 pages. That alone is no small feat. All of the essentials are covered - capturing the voice of the customer, correlation, benchmarking, and how to use QFD in common scenarios, such as product development, strategic planning, and advanced uses such as concurrent engineering and in conjunction with SPC. The best thing I can say about this book is, because it makes learning QFD easy, and does so the right way, it advances this technique and will make it more mainstream. For that I congratulate the author, and highly recommend this book as the starting point. As an aside, if you use Visio for business or technical diagrams that product ships with a QFD template that will make it not only easy to follow the examples in this book, but to jumpstart your use of QFD in realworld settings.
Rating:
Summary: House of quality
Review: Truly a "House of quality." As the author stated, it is a basic book to introduce the user on this important concept. It is easy to read and meets all my expectations. I especially enjoyed the links with other areas of quality management. The book could have been made bigger with more examples but it is very cohesive as it stands. It is a must read to all interested in quality function deployment especially starters like me.
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