Buyer Agency, 3E : Your Competitive Edge in Real Estate

Rating:
Summary: Buyer Agency Lite -- Let the Buyer Beware
Review: Definitely a respectable book for those who are looking to practice limited buyer agency.

Those who are interested in functioning as true buyer agents would be better served by Ray Wilson's book, "Bought, Not Sold" though.

Wilson's book deals with putting client interests ahead of all others, including that of the licensee's own. Harlan and Lyons, while the first on the scene to mass popularize the concept of buyer agency, have done so more as a marketing method, than as a representation first model.

Harlan and Lyons's book is not threatening to the desire of traditional real estate agents to control and influence both sides of the transaction, which explains why they have had success in promoting their book on a wholesale basis.

With them, it's about what is best for the licensee, not the client.

Reviewed by Jay Reifert, Broker/Owner
Excel-Exclusive Buyer Agency

and Director of Operations for REAL-Reform
Real Estate Agency Law-Reform

Rating:
Summary: Buyer Agency Lite -- Let the Buyer Beware
Review: Definitely a respectable book for those who are looking to practice limited buyer agency.

Those who are interested in functioning as true buyer agents would be better served by Ray Wilson's book, "Bought, Not Sold" though.

Wilson's book deals with putting client interests ahead of all others, including that of the licensee's own. Harlan and Lyons, while the first on the scene to mass popularize the concept of buyer agency, have done so more as a marketing method, than as a representation first model.

Harlan and Lyons's book is not threatening to the desire of traditional real estate agents to control and influence both sides of the transaction, which explains why they have had success in promoting their book on a wholesale basis.

With them, it's about what is best for the licensee, not the client.

Reviewed by Jay Reifert, Broker/Owner
Excel-Exclusive Buyer Agency

and Director of Operations for REAL-Reform
Real Estate Agency Law-Reform

Rating:
Summary: The best there is, from the nation's foremost authority.
Review: Gail Lyons is the premier leader in making sense of buyer agency. Her practical approach is based on years of experience. She, with her partner Don Harlan have taught agency seminars nationwide and are respected as being without peer.

Steve Finney, Past President, PA Assoc. of Realtors