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Rating: 
Summary: Easy to understand
Review: As a student I get enough huge textbooks to read that go on and on and don't drive home the point. This book was easy to read and I could conceptualize the material very easily. It is very important for journalists to understand the difference between what corporations want you to write about and the truth behind the numbers.
Rating:
Summary: Precisely what biz reporters need
Review: Concise but packed with info and diagrams that make financial statements decipherable. I have a huge collection of journalism books but nothing else that provides info on financial statements from the JOURNALIST'S perspective. This book is exactly what a reporter covering business needs, without a bunch a fluff.
Rating: 
Summary: Average
Review: I have read this book and others like it and for the money it really lacked the punch. If you are a business journalist like me you probably already have a host of books that cover this material.
Rating:
Summary: Easy to understand
Review: I use this book to teach college journalism students how to decipher corporate financial statements and write stories based on the numbers. Jay does a good job of explaining what the numbers mean in a way anyone can understand.I especially like his tips and suggestions, and the fact that the book is short, less than 120 pages long. He gets to the point and gets out.
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