Advertising for Dummies

Rating:
Summary: Good outline
Review: This book is a good outline of different advertising mediums. Gary Dahl shows you everything from how to create an ad to how to negotiate deals with sales reps. However, Dahl(being the owner of an ad agency) tries a little too hard to get the reader's to hire an advertising agency, rather than do the work on their own. There is even a chapter called "Ten Ways to Know its time to Hire an Ad Agency".

Rating:
Summary: "Ad" this book to your shopping cart!
Review: This is the book that all people interested in advertising have been waiting for and will enjoy. It was talked about on KGO newstalk 810 a.m. and was created by the maker of the Pet Rock. For advertising students this will be of great help for your classes and for those of you already working in the field of advertising this will be a great read providing a deeper insight into this amazing field.