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Rating: 
Summary: Poetic Appeciation of Societal Dilemmas
Review: A book like this comes along perhaps once every 50 or 100 years. Melinda Davis points out that the mind & soul of humanity (not just "Americans") are undergoing a shift from a materialistic to a spiritualistic environment. The impact of this on our life values and behaviors is already evident in many subtle ways --- but promises to evolve into a full blown revision of the way life is carried on for the foreseeable future.Her vantage in the end is that of a poetess, providing signposts for people to use as they grope their way into new modes of thought and experience. It is difficult to overestimate the significance of her theses. In particular, literary persons, those involved in the healing and psychological professions, and, sad to say, the marketing mavens, will find this a must read book. They will, no doubt, have their world all shook up by this true masterpiece of perception and insight.
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Summary: Melinda Davis is the "Pied Piper" of our new age!!
Review: A large part of the joy I derived from my recent "home for the holidays" visit involved setting up hotmail accounts and MSN messenger service for my parents while also explaining how google, CNN Breaking News alerts and fast web navigation would provide a quick fix to the gray area that surrounds their current needs, pleasures and wants. Fact is fact... our world is changing at warp speed and we either shuffle to simply keep up or shudder at the thought of getting in or online. The New Culture of Desire, written by Melinda Davis is a triumph for all those who seek the light of our new day and the truth of this dramatically powerful shift in our time and reality. Melinda, the "Pied Piper" of our new age, takes our hands and forges forward, both "tenderly" and "fearlessly" into the complexities of the world we once knew, in order to assure us that "there are no monsters under our beds at night", but we better damn well check just the same!! In a point-by-point tell tale, she examines our shifts from the physical to now imaginational world, reflects on our transition from "Prada" to "Prana" sensibilities and simultaneously unravels the mysteries of how we ought to survive in the midst of all this chaos, confusion and potential short circuitry. Melinda uses wit, rhyme and a poetic verse that is uniquely her own to admit that, yes... these are in fact "scary" and often confusing times, but Melinda also assures us that they are exciting, and we ought to be "in the know" both personally and professionally.
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Summary: Good read.....
Review: The author is a very good writer. She wrtites about emeging consumer trends. Although I am not sure how radical the ideas are and not sure it will change my life. Davis contends that Americans' desires have shifted in recent years, from the physical to the metaphysical. One other book I like that relate these ideas to what brand does is 60-Minute Brand Strategist by Idris Mootee. It covers quite of those metaphysical stuff.
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Summary: visionary, but overpowering
Review: The deftness in which Melinda writes is encouraging. Her vision of our future seems to be on target and on the fore front. I thought she spent too much time making this a "self-help" book rather than a business tool. It wasn't until the tenth chapter that she actually explained how to apply her philosophies in the marketing of products. In addition, her fervent writing style began to weigh me down. She either has a great deal of enthusiasm or she's trying too hard to prove her point. The net net: I really enjoyed the book although it wasn't exactly what I expected.
Rating:
Summary: visionary, but overpowering
Review: The deftness in which Melinda writes is encouraging. Her vision of our future seems to be on target and on the fore front. I thought she spent too much time making this a "self-help" book rather than a business tool. It wasn't until the tenth chapter that she actually explained how to apply her philosophies in the marketing of products. In addition, her fervent writing style began to weigh me down. She either has a great deal of enthusiasm or she's trying too hard to prove her point. The net net: I really enjoyed the book although it wasn't exactly what I expected.
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