Market Research: A Guide to Planning, Methodology and Evaluation

Rating:
Summary: Market Research
Review: It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.

Rating:
Summary: Market Research
Review: It was just the book I needed! Extensive coverage on "Market Research" from the basics to the essentials on the subject matter. Definitely a must-have for potential researchers. And if you are already one, it will sharpen your skills.