Rating: 
Summary: Truely Magical
Review: "Magical Worlds of the Wizard of Ads" is truely a fantastic book. The Wizard describes in plain English how the brain responds to input. And how to bypass the security guard at the entrance to the brain.The book is a nice compilation of interesting and mind-baffling texts. Ir really got me thinking about my own persuading skills. And more importantly how I live my life. As a little bonus the book is wonderfully crafted. With coffee stains and hand written notes and everything. Definately a must.
Rating: 
Summary: Another SELF PUBLISHED ?Best Seller? by the Wizard!
Review: As I read this book I had to remind myself it is classified as a book about advertising. Yes, he spends one of the four sections about many specific advertising concepts and measurements but the rest of the 101 short chapters cover so much more. He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it. His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests. I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions. I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece. If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.
Rating:
Summary: A Wizard of Words Defies Classification
Review: As I read this book I had to remind myself it is classified as a book about advertising. Yes, he spends one of the four sections about many specific advertising concepts and measurements but the rest of the 101 short chapters cover so much more. He combines quotes form eclectic sources, and stories that belong in human interest and motivational historical biographies. He digs deep into explanations of the human mind and neurology just to understand how to best impact it. His observations are challenging to common beliefs and stimulating to new ideas. I would not limit my recommendation of this book to just business, marketing and advertising interests. I would recommend it to writers looking for effective tips and improvement of their craft. I would recommend it to clergy who will find endless inspiring stories for sermons. I would recommend it to teachers for interesting and unique perspectives on historical and cultural figures and events. I would emphatically recommend it to business people who spend so much time looking for answers and so little time pursuing the questions. I would recommend this book to anyone who needs to stimulate his or her thinking. It would help break through writer's block and stimulate a new flow of creativity. It is a creative reference masterpiece. If the title leads you to expect a bunch of advertising how to's and what to do's, you may feel a bit disappointed; it is a lot more about why. It is a book for those who cherish ideas and thinking. I love this book.
Rating:
Summary: Profit, Knowledge, Surprise and Secrets, all unlocked here!
Review: Here it is almost Christmas and I'm reading through the reviews that have been written and find myself feeling bad for a couple of more souls this year . . . those poor people who didn't understand the essence of this book. This book like all of Roy's books require that the reader suspend what is commonly known or believed for a moment and allow your unconscious brain to do a little thinking and then shove it forward for you to ponder and apply. Magical Worlds provides instruction on many levels of advertising, at first it might seem it is about copywriting, then about radio advertising and not about print, however as you read into the rich detail that lives in each chapter, you realize it is really about motivating people to action, learning how our brains work and providing information to consumers in a way that their brain wants, no, demands it in order to be remembered or compelled. And yes, it is about advertising, strategy, copywriting, writing and setting yourself apart in a meaningful way and profiting from it. I encourage everyone in business to really read, ponder, excogitate and consume every concept here, your business, your family, your accountant and your wallent will appreciate the time you invest.
Rating:
Summary: Magical Thinking
Review: I have found this and the other books Roy Williams has written to be very thought provoking. Rather than provide some paint by numbers script on how to market a product or service, he encourages the reader to develop the thought process that allows for innovative promotion and marketing. Although it seems he occasionally strays into areas apart from traditional sales and marketing, I see this as necessary as most advertising seems to ignore the fact that a person has other roles than that of consumer. Williams expands into the areas of art, neuroscience, literature so as to provide the reader with a broader perspective. Of particular note is the idea that entrepreneurs need to expend more energy developing the kind of offerings that sells themslves, rather than relying on a persuasion process that will somehow overcome "resistance" and convince/coerce people to purchase things they don't want or need. If only this message could catch on with American business in general.
Rating:
Summary: Seems like a nice guy, but this book was mostly useless
Review: If you're looking for marketing advice, this isn't the book you should buy. I was looking for advertising strategies and felt I was getting moral lessons in life and being preached at instead. I don't need the Wizard's guide to living a fulfilling life, I just want advertising strategy. I bought another of his books and it was the same deal. It says it's about how to write well, but 75% of it was photos with poems people had submitted to him, which had nothing to do with advertising. If he wants to market himself a little better, perhaps his books should actually talk about advertising, not why I should be pursuing my dreams and acheiving my spiritual potential and stuff. Not recommended.
Rating:
Summary: Need Help Understanding Advertising/
Review: Perfect for the entrapreneur or business person who is trying to get a handle on advertising expenses. Tells you how to increase the effectiveness of your ad campaigns and explains how to write ads that work. It will definately help you coach your ad reps and get you thinking about what your point of sale difference may be- whatever business you're in. A must have along with the entire set!
Rating:
Summary: More than Magic
Review: Roy Williams has arrived. This book, the fourth I have read by his hand, explains to this follower what concepts and hard experience in persuasion can do for me. Roy has performed beyond expectations by connecting the brains workings with actions, thoughts and how they relate to the bottom line of human experience and being persuaded. I have read many authors, none connects the dots, or "gets it" better than Roy Williams.
If you could only read one book on marketing, sales, persuasion, and business this would be it. Magical Worlds of the Wizard of Ads is more than a worthy read, it's a study in the thinking of a cutting edge human being. You will never regret buying this book.
Rating: 
Summary: Thought Provoking But Not A "Step By Step" Guide
Review: This book requires the reader/entrepreneur to invest more than just time to extract true value from the book. It requires the reader to analyze, understand and then apply Mr. William's seemingly random stream of thoughts and ideas to his or her own venture. Perhaps the best description of the book is that it is an anecodotal collection of marketing concepts and essays that loosely portray the author's own creative philosophies and illuminate his thoughts about success, business and competition. Though it lacks the revelatory tenor of a Vonnegut novel it's use of extremely short "Chapters" is reminiscent of that sort of work but in a wholly non-fictional way (if that is possible). On the upside, the short narratives allow the reader to take in small concepts at a time and then use those concepts to let the thought process wash over him. Used in that fashion, the book can be a fountainhead of inspiration. On the downside, not everyone who reads the book can muster that type of creative energy and ability and then the book is nothing more than a collection of short stories and essays.
Rating:
Summary: Thought Provoking But Not A "Step By Step" Guide
Review: This book requires the reader/entrepreneur to invest more than just time to extract true value from the book. It requires the reader to analyze, understand and then apply Mr. William's seemingly random stream of thoughts and ideas to his or her own venture. Perhaps the best description of the book is that it is an anecodotal collection of marketing concepts and essays that loosely portray the author's own creative philosophies and illuminate his thoughts about success, business and competition. Though it lacks the revelatory tenor of a Vonnegut novel it's use of extremely short "Chapters" is reminiscent of that sort of work but in a wholly non-fictional way (if that is possible). On the upside, the short narratives allow the reader to take in small concepts at a time and then use those concepts to let the thought process wash over him. Used in that fashion, the book can be a fountainhead of inspiration. On the downside, not everyone who reads the book can muster that type of creative energy and ability and then the book is nothing more than a collection of short stories and essays.
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