The Business of Fashion: Designing, Manufacturing, and Marketing

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Summary: A very good introduction and view into the Fashion Business
Review: I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.

Rating:
Summary: I used this book for a class...
Review: This book was to be purchased for my "Business of Fashion" class. What a great purchase. After the class was over I didn't turn it back in to get money for it. I kept it knowing that someday I may want a reference guide. It was a great investment!