Sales Force Automation Using Web Technologies

Rating:
Summary: A must read for anyone starting an SFA project
Review: This book is probably the most complete "how to" book on SFA. The method and tips present allow the reader to truly understand the complexity of these kind of project.

Even though the processes presented is focused for "high tech B to B companies", the reader of another industry will take that as an illustration of the power of SFA.

90 pages of the book focus on products : some do not exist and most versions have been updated. If you are an SFA specialist, skip this section, otherwise, take it as an introduction to tools and modules functionalities