Rating: 
Summary: What do Two Old Ladies Know About Selling Cars??
Review: All fluff and no stuff! What a waste of paper. I ask again--what do two old ladies know about selling cars to women, men, etc.? Answer: NOTHING.
Marketing is an art and a science, a discipline these two old crows do not understand and they have the nerve to write a book--what next?? Suggest they leave the marketing to those with a background, basis and understanding of the subject. Further, suggest they leave marketing to women to some real women and men who understand the topic--the fact that you are two old ladies is not a qualifying factor.
Get a real job and stop writing these waste of time books
This Book is a BAD read--I mean really bad
Rating:
Summary: STUPID DUMB POORLY WRITTEN
Review: Book demonstrates that any idiot--or, in this case 2 idiots, can write a book. Its amazing that this no-nothing trash would even be published--until one realizes that the 2 idiots are also the publishers.
There is no value to this book what-so-ever. Authors provide no original thinking. A basic marketing 101 book for dummies would be a better read.
This book stinks bad ! ! !
Rating: 
Summary: Informative and effective.
Review: By understanding the way women relate to the sales process and by placing more emphasis on relationship building and less emphasis on product features, I have learned to customize each sale to the particular wants and needs of the individual customer, increasing my closing percentage by over 300%. Best of all, my high customers satisfaction record has led to many referrals - drastically minimizing my need to prospect by traditional methods. This book is not like any other - these techniques actually work!
Rating: 
Summary: Finally, a book on selling
Review: I liked this book because, it directed me how to actually sell. So many books address how to market to women, but I found the tips here insightful and a real assist in selling more to my women customers.
Rating:
Summary: AWFUL--DON"T bother, instead watch paint dry!!
Review: My title says it all.These writers are way off the mark--they know NOTHING about selling anything to women (for that knowledge read Faith Popcorn or Tom Peters--these are truly authors who know what they are talking about and base their books on something called research) Poorly written, boring, provides no new info or thoughts on the subject. One would wonder how such a trashy thing got past a publisher, until you see that the writers published it themselves. What a gimmick, but don't go for it
Rating:
Summary: OK unless U have read other marketing books
Review: Nothing new just repackaging of basic marketing concepts. Wake up!! Women r no different. They want a good deal too just like men do. Price it low & give good service. No Bull, just good service
Rating:
Summary: Hey It Works
Review: Thanks for emphasizing that it's the person purchasing the product who needs the proper info and "attention".Become skilled at identifying the customer. Your Sherlock Holmes experience makes me aware that we as salepeople need to be detectives to find the correct approach and not just jump to and easy conclusion. Dr. Watson shows Customer Service is a step by step process and the importance that all involved need to be aware of the buyers determination to be sure they make the best decision. While your approach in this book targets women, a good salesperson will use this approach to sell to any customer. Customer Service must be based on knowledge not assumptions. The book was easy to read and had good value to me. It makes for a quick refresher. Know the Customer, make the Sale.
Good job.
Rating:
Summary: Hey It Works
Review: Thanks for emphasizing that it's the person purchasing the product who needs the proper info and "attention".Become skilled at identifying the customer. Your Sherlock Holmes experience makes me aware that we as salepeople need to be detectives to find the correct approach and not just jump to and easy conclusion. Dr. Watson shows Customer Service is a step by step process and the importance that all involved need to be aware of the buyers determination to be sure they make the best decision. While your approach in this book targets women, a good salesperson will use this approach to sell to any customer. Customer Service must be based on knowledge not assumptions. The book was easy to read and had good value to me. It makes for a quick refresher. Know the Customer, make the Sale.
Good job.
Rating:
Summary: Not Worth the Read
Review: There is nothing new here. Relationship and target marketing have been around for ages: its common sense. I have not read one innovative piece of information or useful fact in this book. My closing percentage is outstanding and I find this book rather patronizing.
Rating:
Summary: How to Get Rich Selling Cars to Women
Review: Things that make you go Hmmmmm:
What a concept, "Listen to the customer". I found this book an easy read that related to personal experience. I've certainly gone shopping with my wife and had a salesperson speak directly to me when the purchase decision was clearly going to be my wife's, my only question was "does it satify our needs". Vehicles are a large expenditure these days and most people borrow to purchase or lease the car because they "believe" that it's cheaper. Explaining the benefits and drawbacks to the decision maker is the key to the sale. This book gave me an easy to follow approach to understanding the advantage of learning the decision makers concerns and doubts and concentrating on addressing them. I'm a salesman and it opened my eyes to be more observant to the customer that makes the ultimate decision not just the easy one to talk to. There isn't a salesperson out there that doesn't know a Sherlock. Fun to read, thanks.
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