The Fundamentals of Business-to-Business Sales & Marketing

Rating:
Summary: Getting Sales & Marketing to work together!
Review: Coe bridges the gap between marketing and sales productivity by connecting the dots with new and irrefutable proof that the basics work if you follow the formula. This is a must read for marketing, marketing communications and sales management in the same company so everyone is on the same page. If you're not making your numbers, read this and you'll find out what you're doing wrong.

Rating:
Summary: Getting Sales & Marketing to work together!
Review: Coe bridges the gap between marketing and sales productivity by connecting the dots with new and irrefutable proof that the basics work if you follow the formula. This is a must read for marketing, marketing communications and sales management in the same company so everyone is on the same page. If you're not making your numbers, read this and you'll find out what you're doing wrong.

Rating:
Summary: Fundamentals of Business2Business Sales & Marketing
Review: Coe has a fresh look at how we must do business today. This book is written in a conversational tone with great examples. It's the perfect refresher for a seasoned sales consultant and it outlines the basic principals for entry-level sellers.

This book is a must as a resource and reference!

Rating:
Summary: Fundamentals of Business2Business Sales & Marketing
Review: Coe has a fresh look at how we must do business today. This book is written in a conversational tone with great examples. It's the perfect refresher for a seasoned sales consultant and it outlines the basic principals for entry-level sellers.

This book is a must as a resource and reference!

Rating:
Summary: Concise and practical book for marketing / sales leaders
Review: John Coe's New Sales Coverage model explains a holistic approach to marketing, which aligns marketing and sales together.

If you're like most readers you will be tempted to skip over the fundamentals that John Coe lays out such as database design, planning and micro-segmentation for example.

The thing about marketing is that many marketers enjoy the creative process but few have the discipline for execution. Coe's book lays out an effective strategy, which requires teamwork and a shared vision involving all players.

This practical book lays out step-by-step what you need to do to sell more and spend less.
Great book!

Brian Carroll
CEO, InTouch
www.startwithalead.com

B2B Lead Generation Blog
http://blog.startwithaled.com

Rating:
Summary: No Clue Train BS Here
Review: My colleague John Coe has written a new book, "The Fundamentals of Business-to-Business Sales and Marketing," published by McGraw-Hill.

It is not a "high concept" or "big idea" book; therefore, fans of The ClueTrain Manifesto and other such highfalutin nonsense may find John's book way too practical - filled with stuff you can actually do today to increase your sales tomorrow.

But if you like, as I do, business books that are heavy on the nuts-and-bolts, telling you what to do to increase sales results - and how to do it cost-effectively - than buy John's book today.

Rating:
Summary: The Half Life Of A Sales Manager
Review: The old measures for sales are outdated. This book is excellent for stating why marketing and sales are part of the same process - why the old measures for marketing and sales prospecting are outdated - and why we need to take advantage of new thinking and new technology to improve our ability to find, qualify, and close new business customers.

Use this book to a) check your assumptions about marketing and sales, b) educate your management team about marketing and sales, and c) sell more - the ultimate measure of your success.

The alternative is to keep your resume updated and return headhunters calls, because the rest of the world will continue to evolve and the effective life of the outdated sales manager will continue to grow shorter.

Rating:
Summary: It's About Time!
Review: This book is a wake-up call for marketing and sales organizations. The old ways of going-to-market are no longer effective in today's business environment.

John Coe clearly understands the new sales paradigm and what it takes to be successful. He shows readers what it takes to:
- Break through the marketing clutter and get noticed.
- Obtain high quality leads and convert them to sales.
- Create and execute an effective campaign.

From the very first page of this book, I was hooked - and I'm a pretty discriminating reader. As someone who specializes in new product launches, I'm pretty cynical about most books since they just keep regurgitating old, time-worn strategies and tactics.

This book is different. Well worth the investment.

Jill Konrath

CEO, Leapfrog-Strategies
http://www.Leapfrog-Strategies.com

Founder of top sales portal:
http://www.sellingtobigcompanies.com