Green Marketing : Opportunities for Innovation

Rating:
Summary: Green Marketing Book Review
Review: "In recent years most books about our environment have been dismal. Advertisers have struggled with their reputation of deviously twisting public perspectives. How refreshing it is to read about ecological, honest marketing! As an environmental fashion consultant, I consider myself knowledgeable in materials and derivative uses. Yet I learned from this book about utilizing milkweed for pillows and how natural scrap fabrics can be applied as garden mulch. I'm hoping for a third edition." -Delia Montgomery, Chíc Eco Directory Author

Rating:
Summary: The definitive work on the subject
Review: "It [Green Marketing: Opportunity for Innovation] will help you become better organized, recognize your company's strengths and weaknesses, and work toward the changes that should improve your company's environmental performance" -Journal of Corporate Environmental Strategy Summer 1998

"..a good introductory text for a company that was new to the field, at the same time it provides a clear understanding of the multitude of interconnected issues involved."" -In Business March/April 1998

"Ottman knows her stuff, and you'd do well to heed her wisdom if you plan to pursue a green-marketing strategy. Lots of good advice and perspective, backed with real-life stories from the trenches." -Joel Makower Editor, Green Business Letter

"...an illuminating book, full of ideas, lessons and case studies." -Warmer Bulletin UK May 1998

"I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products." -Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwise Business Units Eastman Kodak Group

"Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers.... A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyality." -Doug Johnson General Manager Hewlett-Packard Laserjet Supplies

"The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authorative text on the subject.... It's required reading for anyone involved in marketing any product or service." -Sol Salinas Director of Strategic Planning EPA ENERGY STAR Buildings Program

Rating:
Summary: Green Marketing Book Review
Review: "In recent years most books about our environment have been dismal. Advertisers have struggled with their reputation of deviously twisting public perspectives. How refreshing it is to read about ecological, honest marketing! As an environmental fashion consultant, I consider myself knowledgeable in materials and derivative uses. Yet I learned from this book about utilizing milkweed for pillows and how natural scrap fabrics can be applied as garden mulch. I'm hoping for a third edition." -Delia Montgomery, Chíc Eco Directory Author

Rating:
Summary: A must read
Review: Ms. Ottman's writing style is easy and clear. Her points are timely and actionable. As packaging designers, we recommend it to all our new clients to help them get the most out of the design process. All in all a must read for anyone involved in moving product, and a well crafted argument that eco and profits need not be mutually exclusive.

Rating:
Summary: A must read
Review: Ms. Ottman's writing style is easy and clear. Her points are timely and actionable. As packaging designers, we recommend it to all our new clients to help them get the most out of the design process. All in all a must read for anyone involved in moving product, and a well crafted argument that eco and profits need not be mutually exclusive.