Marketing: Connecting with Customers (2nd Edition)

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Summary: Book review-Tonya Penrod
Review: This book, Marketing: Connecting With Customers, is the required text for my Marketing class. I have found it to be very helpful and easy to understand. The reading is not very confusing and they explain things very well. I also like the way the publisher uses present day examples that helps one apply what he/she is learning. The figures and illustrations are easy to understand and give an excellent summary of the information that is being taught. One of the best features in this book, in my opinion, is the "Connected: Surfing the Net" sections. This is a very good idea since more and more of our lives are spent on the internet. Overall, I would have to say that this book is easy to understand and makes learning more enjoyable by relating to today's world.

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Summary: Also from Hannibal
Review: Yes that's right. I am also a student of HLG and have purchased this book for principles of marketing. My name is John Long and I am an accounting major here in Hannibal, MO. "Marketing: Connecting with Customers" is high in entertainment value and at times I found it hard to put down (just kidding). But I gave this book 5 stars because it makes marketing as exciting as it can possibly be. I have used the text all semester and have found it very useful in my major. I especially find the chapter summaries and easy to locate definitions useful as they help me to review for tests over the material. The book is easy to follow and incorporates enough pictures, graphs, and real life examples that allow the reader to continue along without completely dozing off. Let's face it, it could have been a lot worse. But hats off to the authors of this text. They really have helped me to better understand the art of connecting with customers, while at the same time keeping my interest at a level high enough to make me want to learn more.