Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition

Rating:
Summary: Perceptive and informative
Review: We purchased the book for each of our staff members. Each member found the book to give them: insight to the customer's mind, tips on keeping the customer more than content with our services and consequently ways to attract more business for our firm. It was well worth the time to read this informative and innovative approach.

Not enough effort/press is given to customer loyalty.