Rating: 
Summary: One of the best business books I've read
Review: As a marketing consultant, I have found this book extremely valuable. It will be extremely valuable to ANY business and will make you change your view on how your business should opperate. It is written in a simple clear manner so a student can understand it, yet as professional with 14 years of experience, I found many interesting concepts.
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Summary: Griffin is a Customer Guru and Loyalty Leader
Review: As the managing editor of CRMGuru.com, the largest online community of business professionals focusing on customer loyalty and related issues, my bookshelves are overflowing with review copies of books on CRM, loyalty, customer centricity and the like. Jill's book does not reside on these bookshelves. Her latest second edition sits next to my computer monitor, within easy reach. I use it frequently as one of my "customer loyalty bibles" when looking for case studies and working examples to weave into our numerous newsletters and online forum discussion board topics. Jill goes beyond information; she allows the reader to engross herself as a customer of the book. It is a win-win situation for all customers. A must read in my book! So much so that I list it in my suggested reading for students in my entrepreneurial classses that I teach on the college level.Carol Parenzan Smalley
Managing Editor
CRMGuru.com
Rating:
Summary: Retailers - don't miss this book!
Review: For a retail store owner, this book is a must read. Griffin easily walked me through the basics of gaining and retaining customer loyalty in a way that makes it easy to adapt the principles to my own business. I can't wait to put it all to practice and watch the results drive my sales through the roof!
Rating:
Summary: Retailers - don't miss this book!
Review: For a retail store owner, this book is a must read. Griffin easily walked me through the basics of gaining and retaining customer loyalty in a way that makes it easy to adapt the principles to my own business. I can't wait to put it all to practice and watch the results drive my sales through the roof!
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Summary: If you market products/services to consumers you must read!
Review: I first read Jill's book over a year ago after hearing her speak at a DMA event. Customer Loyalty is packed with simple, basic principles that cause us to remember what is important to us as consumers and subsequently as business owners. I urge those in our employ to read the book when looking to add value and/or long term "life time value" to any campaign. In discussing the book recently it caused me to review it again...her first hand knowledge and actual client case studies make Customer Loyalty, not only a great read, but a great teaching and training tool!
Rating:
Summary: If you market products/services to consumers you must read!
Review: I first read Jill's book over a year ago after hearing her speak at a DMA event. Customer Loyalty is packed with simple, basic principles that cause us to remember what is important to us as consumers and subsequently as business owners. I urge those in our employ to read the book when looking to add value and/or long term "life time value" to any campaign. In discussing the book recently it caused me to review it again...her first hand knowledge and actual client case studies make Customer Loyalty, not only a great read, but a great teaching and training tool!
Rating:
Summary: What an excellent customer loyalty resource!
Review: If you are weary of your organization's poor service, unmet expectations, or lost customers; Jill Griffin's book is "must read"! She makes the prospect of keeping current and future customers satified an attainable reality. Customer Loyalty should be mandatory reading for every customer service rep., customer service manager, sales manager, sales person, and every person who interacts with an company's customers and vendors. Her simple and powerful principles guide the way to making a satisfied customer who will always come back for more! Griffin's paradigm shifting look at how companies and customers interact (and should act) will surely lead to better service and more loyal customers.
Rating:
Summary: Engaging and Definitely Worthwhile
Review: If your goal is to build customer *loyalty*, then you should read this book. Many people talk about the concept, but this book will help you actually understand HOW and WHY it occurs AND how to go about building it in your service or business. The true-life examples from many companies will help you understand what has worked for others and will allow you to apply the learning to your company. This is not a theoretical book - this is about real life. The book also discusses the difference between customer satisfaction and customer loyalty. As someone who has gone "behind the scenes" and analyzed survey data and customer defection rates, I was happy to see someone outlining this critical distinction. Someone who is "satisfied" is not necessarily "loyal" - and they could head off to a competitor any day. The book is also written in an engaging manner that makes it enjoyable to read. That is not always the case in business book! Life would be better if every company you ever had to deal with adhered to the principals outlined in this book...
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Summary: Loyalty made simple
Review: Loyalty marketing is tough work, but Griffin makes it a lot simpler in the clear, consise way she teaches her readers the fundamentals of generating customer loyalty. Once you read the real world examples she uses, you'll see exactly why her advice is right on.
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Summary: Buy this Book to Increase Profitability NOW!
Review: This book is priceless. It will probably be the best book I read this entire year! As a database (ACT!) consultant, I am always helping my clients to better utilize technology to help them effectively manage prospects as well as existing clients. This book has helped me to better serve my clients as well as keep them loyal. Take the time...read it!
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