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Rating: 
Summary: Great Little Book To Help You Understand Financial Reports
Review:
"Keys To Reading An Annual Report" by George Thomas Friedlob and Ralph E. Welton is a wonderful, little book for all investors. Each of the fifty, three-or-four-page sections covers a key concept that investors should understand when reading a public company's annual report and other financial statements. "Keys To Reading An Annual Report" is no substitute for a complete text about financial statement analysis, such as "The Analysis And Use of Financial Statements," but "Keys To Reading An Annual Report" is an excellent first read for new investors who are learning to understand financial statements. And, experienced readers of annual reports will probably find this book a useful review. Some of the fifty key topics covered include: --SEC Forms 10-K, 10-Q, and the 8-K
--Current Assets
--Cash and Receivables
--Cost of Goods Sold and Inventories
--Property, Plant, and Equipment
--Depreciation
--Intangibles and Other Assets
--Depletion and Amortization
--Current Liabilities
--Bonds and Amortization
--Owner's Equity
--Classes of Stock
--Treasury Stock
--Discontinued Operations
--Ratio Analysis
--Taxes and Tax Deferrals Many of the topics "Red Flag" things to which investors should pay special attention. For example, the chapter about Depreciation Red Flags: "The basis for long-lived asset valuation is historical cost. Because depreciation does not measure actual decline in value, the net book value of a long-lived asset (historical cost - accumulated depreciation) is not a good measure of the cost of replacing the asset. Neither is net book value a good measure of what the asset would bring if sold." (i.e., depreciation expense is a way of expensing the long-lived asset. And, the balance sheet only lists the so-called "unexpired cost.") The red flag also discusses the difficulty in comparing depreciation across different companies because of the different ways depreciation may be computed. The section about Treasury Stock tells us: "Stock Issued by a company may later be reacquired by the company. In some cases, the company may retire or cancel this stock. When reacquired stock is not retired or canceled, it is referred to as treasury stock." (there is a nice glossary at the end of the book.). Friedlob and Welton point out that treasury stock is not an asset. "A company cannot create an asset by holding stock in itself." However, because the reacquired stock may have been reacquired at a different price than it was originally issued, the wealth within the company can change in such a treasury stock transaction. For example, suppose stock is issued for $20 per share, but reacquired for $2 per share (it's an internet company!), then, somehow, the company has taken in $18 per share on the transaction. How is this accounted for in the financial statements? Friedlob and Welton explain: "Just as treasury stock is not an asset, a loss or gain cannot result from treasury stock transactions. 'Things' happen that you and I would call a 'loss' (reacquiring treasury stock for $20 per share and later reissuing it for $12) or a 'gain' (reacquiring treasury stock for $30 per share and later reissuing it for $40). But it is illegal for a company to produce a gain or loss transacting in its own stock. When total stockholder's equity is decreased by treasury stock transactions (a loss), the decrease is generally taken directly from retained earnings. No loss is taken... When total stockholder's equity is increased by treasury stock transactions (a gain), the increase is recorded as a separate source of capital called Paid-In Capital from Treasury Stock Transactions." So, by reading a little, two-page section about treasury stock in Keys To Reading An Annual Report, you probably now know more than 99% of all investors know about treasury stock! "...If you are new to investing, you might also want to pick up a copy of Barron's "Keys To Investing In Common Stocks," which is an excellent first read for investors. Peter Hupalo, Author of "Becoming An Investor"
Rating: 
Summary: A CUT ABOVE ONE OF MY FINANCE COURSES
Review: Even thought this book is five years old, the information still applies to the year 2000. As a person who now works iin finance, I know that detail is extremely important. This book certainly does its job by being very detail oriented. I graduated froom a very pretigious business school in which finance is actually the best subject taught, and I have to admit I think this little guide puts many pricey finance/accounting and finance professors to shame. It's also probably a good little guide for kids as well, to give them a headstart in the world of finance.
Rating:
Summary: Succinct and Informative
Review: This book is very succinct and the explanations for each accounting concepts are very easy to understand and easy to remember. The "Red Flags" after each concept are very useful in pointing out all the possible problems that may arise. While the strengths of this book is his conciseness, it does require you to have some basic accounting background. Otherwise, some of the explanations may seem confusing. Having said that, if i am reading an annual report, I would definitely want to have this book beside me. Happy reading!
Rating:
Summary: Keys to Reading an Annual Report
Review: This small manual concisely and succinctly presents the major elements of financial statements in easy to read, line-by-line format. It is not only ideal for the average investor without an accounting background, but also for the accountant who needs to explain financial statement concepts and presentations to others. Its examples are easy to relate to and quite illustrative. I regret this wasn't available when I tried to decipher "Accounting 101".
Rating:
Summary: Keys to Reading an Annual Report
Review: This small manual concisely and succinctly presents the major elements of financial statements in easy to read, line-by-line format. It is not only ideal for the average investor without an accounting background, but also for the accountant who needs to explain financial statement concepts and presentations to others. Its examples are easy to relate to and quite illustrative. I regret this wasn't available when I tried to decipher "Accounting 101".
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