Fund Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

Rating:
Summary: An invalauable resource
Review: Fundraising Fundamentals by James Greenfield has been around for some time, and I have used it as a trusted resource time and again. This new edition is even better than the first. There are new sections covering telephone/telemarketing sklls, corporate solicitation, and the internet (this is particularly useful). There are also plenty of case studies and examples to help readers learn to implement the guidance Greenfield provides in their own nonprofit. Whatever your experience/skill level in your nonprofit, this is the one resource you should not do without!