Cause for Success: 10 Companies That Put Profit Second and Came in First

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Summary: What is the new, new thing for business leaders today?
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Christine Arena has created a powerfully provocative portrait of business as a high-potential, transformational force in today's world. With real case studies of companies like British Petroleum, Hewlett Packard, Stoneyfield Farms and Avon - and not-so-well-known companies like Grameen Bank - Cause For Success clearly demonstrates how imaginative and socially-conscious business leadership creates high social value plus remarkable profitability. Ms. Arena challenges businesses to explore what people really want (clean air, good health, honest work, for starters-not just color variations on packaging). I'd list this book as required reading for every business school student - and everyone who aspires to true leadership in the 21st century.



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Summary: An essential wake up call
Review: "Cause for Success" is a highly essential wake up call to humanity and corporate business. Warmly written, this book shows us the truth of what we as a society need to do to repair the planet one person at a time. "Cause for Success" is highly pertinent and a phenomenal read!

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Summary: Movement towards a hopeful future
Review: Christine Arena's "Cause for Success" is a refreshing glimpse into an emerging culture of consciousness. Especially so, when the news of the day is filled with Enronesque stories of corporate plundering of wealth and resources with little or no regard to the cost both in human and environmental capital, these studies bring both hope and inspiration for a better and seemingly reachable future.
Christine Arena provides 10 brilliant examples of business perceiving, then executing long-term plans that seemingly contradict current attitudes in corporate governance, giving the reader a push into a new way of thinking about success.
Ms. Arena opens her book exploring British Petroleum (BP) and Interface; in showing how these giants of Petroleum and Textiles are able to make the shift from a solely profit driven model of production to one that values both the social and environmental resources on a par equal with profitability, the readers are bound to give credence to the other 8 but nonetheless brilliant examples of corporations building business around "the right thing to do" and consequentially finding success.
A most inspiring read.

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Summary: Cause for Success
Review: Christine Arena's book is s truly ground-breaking.

In her book, Christine challenges the long-held belief that corporate "good deeds," while nice, don't always benefit the bottom line. She shows through a series of detailed case studies that, with the right tools, many businesses can actually improve their performance by embracing corporate responsibility in their day-to-day operations. At a time when the nation is rife with corporate scandals, Christine's book is a rare beacon of hope, demonstrating that we can successfully achieve a symbiotic merger of corporate and global human interests.

Advance copies of the book have been incredibly well-received and CEO's from some of the nation's largest companies have written glowing endorsements of the book.


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Summary: A Book for Every Company's Holiday List
Review: I have read plenty of business books from the latest authors - Collins, Buckingham, Godin, etc.. But Cause for Success is BY FAR the most inspiring, practical and thought provoking business book that I have ever read. This book shatters myths that ethical businesses can't be highly profitable, and raises the bar for the entire business community. It makes you think twice about how to run your company, and plan more wisely for the future. It will help you make better business decisions. DON'T MISS THIS!

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Summary: The Next "Good to Great"
Review: This terrific book clearly demonstrates how great companies achieved greatness - financially and socially - by taking on some of the world's worst problems. It defies critics who still contend that social responsibility is unrelated to business performance, and sets a higher standard that made me expect more, not only from my business, but from other companies that I support. It's one of the best books I've read this year.