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Rating: Summary: OK Review: Good book. Follow it and you'll do well. MDRT could update this with suggestions from recent MDRT winners.
Rating: Summary: Very Good Book Review: I have used, to a degree of success, the suggestions within this book. You must follow and practice in order to become better. I recommend this book for an experienced producer or a entry level salesperson.
Rating: Summary: A must for all Financial Advisors for the 2000's Review: I help educate and motivate financial advisors every day and finally I have found a book that backs up my own personal beliefs. This is a must for all financial advisors as we go into the year 2000. I personally give this book to my clients as a gift.
Rating: Summary: Not worth my time Review: I needed a book on prospecting because I just got started in automotive sales. This dull book wasted most of it's time discussing attitudes and philosophies about selling. Another entire chapter of this 5 chapter gem was devoted to networking at parties (and the only parties discussed in this chapter were ones were lots of successful rich business owners are in attendance-gee thanks). Basically I ten times more useful prospecting ideas out of one chapter of Tom Hopkins "How to Master the Art of Selling" than this entire book!
Rating: Summary: An Excellent Tool For Sales Success!!!!!!!!! Review: This book is an excellent tool for the blood of selling which are the prospects. It helps you to develope and learn the technique that you can feel comfortable with and master it. I started using one of their suggestion already have appointments that are not just good, they are profitable. READ IT AND USE IT.
Rating: Summary: I expected more Review: This book reflects a low standard from an excellent organization. It is a mixes plegiarizaton with cliches and fails to deliver anything of substance to those wanting more. As someone who trains financial planners, skip this book. There are better books on prospecting and attitudes about prospecting such as the psychology of call reluctance (see my list of suggested sales books). Others, like SPIN selling do a much better job on the subject of selling in general. Skip this one. Buy one of the others. Demand better from MDRT.
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