CASES IN COMPETITIVE STRATEGY

Rating:
Summary: You think you are good enough to compete?
Review: THis is a great book. It's best for peolple who are interested in economics, commerece or management. It introduced the mordern theory on competitive advantages which is developed by Michael E Porter who is a professor at Harvard Business school. In my opinion, I think Porter's theory really braoden my view of various competitive strategies. It's an excellent book for experienced management operator, specially CEOs.