Category Management

Rating:
Summary: CRITICAL REVIEW
Review: BOOK IS PHENOMENONAL AS IT DETAILS A COMPLETE STRATEGY A COMPANY NEEDS TO TAKE FOR ANY PRODUCT AT ANY STAGE OF ITS LIFECYCLE,HOWEVER NEED OF MORE EXAMPLES

Rating:
Summary: CRITICAL REVIEW
Review: BOOK IS PHENOMENONAL AS IT DETAILS A COMPLETE STRATEGY A COMPANY NEEDS TO TAKE FOR ANY PRODUCT AT ANY STAGE OF ITS LIFECYCLE,HOWEVER NEED OF MORE EXAMPLES

Rating:
Summary: Libro confuso
Review: Realmente esperaba bastante mas de un libro creado por Nielsen, lider en category managemente.
El libro se pierde a momentos y es bastante confuso. Definitivamente no es un libro para empezar a entender administración de categorias.