Franchise Organizations

Rating:
Summary: MILLENNIUM MARVEL
Review: THE BOOK IS A SYNTHESIS OF THE EXACT CORE ISSUES OF FRANCHISING IN AN ENLARGED BUSINESS ENVIRONMENT AND IS HELPFUL FOR ORGANISATIONS AND BUSINESS PEOPLE WHO WISH TO ESTABLISH THE CHAIN THROUGH FRANCHISING. THE CASE LAWS REFERENCES COULD BE APPROPRIATELY GEARED UP AS EVERY BUSINESS HAS THESE FOCUSSES DESPITE OTHER ISSUES SUCH AS FINANCE, MARKETING, TECHNICAL AND TECHNOLOGICAL.

Rating:
Summary: Overdone
Review: This book has a lot of good information but is buried within very long-winded writing.

Rating:
Summary: Need better research design and deduction
Review: This book was written by Dr.Bradach in 1997 but it stills a good reference today.
The comment I have, however, would be the research design is too limited. The research was conducted based on "food resturant chain" but the deduction (including the book title) seems to cover every franchise business. Is it possible that the research results for restuarant business only? We don't know. The research validation of the author still questionable to me.
The selected companies are too subjective, still. Several questions raised while I read the book about other franchise companies that the author didn't select. Although the author indicate three criteria (see research design of the book) to conduct the research, there is no mention to other companies that the author didn't choose.
This book is quite comprehensive but it can be one of the best reference book if the author go more detail (and change the title) for food restuarant business and add more detail about his research design.