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Rating: 
Summary: One of the Top 3 Marketing Books Ever Written
Review: Have you ever met someone who's been to one-too-many Tony Robbins seminars? It's like listening to a parrot. Most marketing books, in my opinion, are like that; compilations of what's already been said by someone else. The exceptions to this rule - the great breakthrough books - are Ogilvy on Advertising, The 22 Immutable Laws of Marketing, and The Popcorn Report.Originally published in 1991, some would call it "dated." These people are idiots. In one of her closing chapters, Ms. Popcorn very presciently describes email and e-commerce, calling them "screenmail" and "infobuying" though neither had yet been invented. Heck, in 1991 we weren't even using the word "internet." It would be another 3 years before anyone was even talking about "The Information Super-Highway." The Popcorn Report is one of the great books of original thought and Faith Popcorn deserves a spot in the Marketing Hall of Fame. Buy the book. It will stretch your mind by showing you how we got to where we are.
Rating: 
Summary: 10 years old and still brilliant
Review: How often do you read a business book, 10 years old, and still find yourself underlining, and underlining, and..you get the point. The specific trends Faith shares and the ideas she offers for solutions are insightful, creating an easy sense of trust and confidence in her industry wisdom. They are simple and readily observable all around us. She describes her research strategy which anyone can implement, and would be a fool not to. This book is ideal for business owners, entrepreneurs and especially for those who haven't made the jump yet. By the way, if you consider yourself to be a young entrpreneur or plan to be one soon, I suggest, The Young Entrepreneur's Edge, by Jennifer Kushell.
Rating: 
Summary: Wrong wrong wrong
Review: Someone should actually read this book before reviewing it. Like Bill Gates, Popcorn is as wrong as she is right. Visionary? I'll tell you who the visionary is: Ted Nelson, not Faith. Cocooning? It never actually happened as Popcorn describes it.
Rating:
Summary: Still handy, great for beginners, horrible cover though
Review: Very light reading which is interesting if u r just starting out on sociology stuff. The thing abt this 10 yr old book is that u should think how it applies to the Now, especially in a global playground. Use it as a spark that pushes u to think further. Horrible cover though. Looks like a lame self-help book. But fun stuff to read.
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