Rating: 
Summary: Immediately useful
Review: Any individual who works with at least one other person will gain valuable insights from this book. Understanding how someone else views what you say and processes information is an invaluable tool for managers, sales people and executives. A fast read that keeps you thinking all the way through.
Rating: 
Summary: Great Book!
Review: As a career sales and marketing professional, I was very impressed with the way the subject matter was handled in this book. There are so many sales training books out there and I own most of them but this one gave me some new insights that I was immediately able to put ino practice.
Rating:
Summary: Practical and Fun!
Review: As a philosopher, I have to read lots of books. Very few are fun and practical. David Snyder has succeeded in writing one that is both. I took this book each day to the gym and read it while I was on the treadmill. It's so well written, I didn't want to stop. I'm now two pounds thinner, thanks to the author.Snyder offers clear personality profiling as a basis for enhanced communication and persuasiveness in any sales situation. This is a book every salesperson could benefit from reading, and is in fact a book that anyone who deals with other people should read. It's simple and focused, and contains a great deal of useful insight. I recommend it. The book is all about observing and adapting to other people's learning styles for the sake of better communication and more effective transactions, as well as for longer term relationship building. My only note of caution is that the reader should never think of this as a matter of becoming a chameleon, giving up our own style, or hiding what we are really like, just to make a sale. It is all about removing unnecessary obstacles to real communication and partnership. Viewed in that light, it can be a path to building stronger communities, and not just one more tool of manipulation, an approach all too often taken with such material.
Rating:
Summary: WAY too much fun!
Review: I felt like dancing a jig while I was reading this book. The author walks the tightrope of coming off as highly experienced, knowledgeable and enthusiastic without falling 100 feet head first onto the concrete of self promotion. I felt as though I was speaking with a very genuine person about a fascinating subject throughout. Read it!
Rating:
Summary: WAY too much fun!
Review: I felt like dancing a jig while I was reading this book. The author walks the tightrope of coming off as highly experienced, knowledgeable and enthusiastic without falling 100 feet head first onto the concrete of self promotion. I felt as though I was speaking with a very genuine person about a fascinating subject throughout. Read it!
Rating:
Summary: DISC for sales
Review: I have heard about DISC before but have not read through the concept, so this is actually my first DISC book. DISC is a behaviour profiling, based on an old concept of human behaviour. DISC devide people behaviour into 4 types: D (Driven), I (Influce/Sociable), S (Steadfast) and C (Concientious). D and I are extrovert, and S and C are introvert. This is a commercial type of behaviour analysis that is now widely used.
This book use the bahaviour reading of our customer and custom set our way of treating that customer. In short you should treat certain type of people with similar trait of type to influence them into buying your products.
This book is easy to read, and useful to implement, even if you are not a sales person.
If you like popular psychology applied into business life (books like INFLUNCE in your top liked book) than this one is for you. This is the way we use science of psychology into business life.
Rating: 
Summary: Huh?
Review: I picked up this book thinking it would offer new and innovative approaches to better understand customers. What a disappointment. It is merely a rehash of what every sales manual preaches--recognize the type of person you're trying to persuade and they will flock to your pitch. The information is too familiar to be original but it is presented in a nice format. Wait till this one appears in the public library.
Rating:
Summary: Must read for novice sales people
Review: I thought this was one of the most thought provoking books I read on how to understand and prepare for a sales call. The author does a nice job of giving examples of what to say, how to say it and how it has worked for him and his clients. Most people think you are either born a salesman or not, but this book dispells that and gives hope and guidance to people who are uneasy and minimal experience on how to successfully sell.
Rating:
Summary: Must read for novice sales people
Review: I thought this was one of the most thought provoking books I read on how to understand and prepare for a sales call. The author does a nice job of giving examples of what to say, how to say it and how it has worked for him and his clients. Most people think you are either born a salesman or not, but this book dispells that and gives hope and guidance to people who are uneasy and minimal experience on how to successfully sell.
Rating:
Summary: The best book ever
Review: It's been very rewarding to read such a book. David must have read my mind as every need I have as a salesman is in this book. He is a great adviser and you can tell he knows how to understand the concept of long-lasting relationships. This is a must read book for anyone who wants to become a better person. To be able to understand people, you have to able to understand yourself.
I have discover myself while reading this book. I hope I get to read more from him!
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