Rating: 
Summary: a handbook for success
Review: This book is great! Montoya is so insightful. After reading this book I will never look at my life the same. I think this book is a must read for anyone who wants to take their business or life to a different place. The information is so powerful I bought several copies to give to my employees.
Rating:
Summary: A Useful Tool
Review: Whether you are an independent professional interested in marketing your identity and services, or someone who is interested in improving their perceived worth at home or work, The Personal Branding Phenomenon is an invaluable tool.Montoya points out clearly in his book how you can use your own strengths and identity traits to promote, improve, and shape a Personal Brand. And it makes sense. I can see how harnessing the power behind Personal Branding will be an awesome way to position myself to increase my freelance career and move up the corporate ladder at work. As a manager, I can see how Branding can help my employees and make them more successful. It's organic. It's natural. It's great. Also, the book is very well written. It has great examples and comparisons that give readers an even better understanding of the philosophy. This is a must read for small business owners. It's a great book and well worth the money.
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