Rating: 
Summary: Having a Brand & Not Knowing It
Review: Any person or small group of people in business for themselves should apply the basic principals that this gentleman, Peter Montoya, suggests. Simply think of any celebrity or success, and their "brand" labels them immediately. Included in examples given in the book are Michael Jordan, Martha Stewart and Oprah Winfrey, but also consider Jim Carey, he stuck with his outlandish antics through the years and marketed those antics - look where he is. Consider Thomas Kinkade, he stuck to painting light, look what he's known for - "The Painter of Light". A last example is Weird Al Yanchovic - enough said in the name. This book is easy to read and easy to apply with an advertising company available to help put its applications into the life and future of your self and your business.
Rating: 
Summary: Don't waste your money on Montoya's sales pitch
Review: I had high hopes for this book, but after reading it I realized how I got fooled by Peter Montoya's marketing plan for himself. He has branded himself as "the" guru of personal branding so that he can sell whatever he writes. In that regard, this book is a living example of how to manage a personal brand; however, in terms of substance it is quite a dissapointment. It is full of superficial observations and suggestions that even my mom could come up with. Peter, thanks for teaching me that if I want to be a successful brand I need to differentiate myself by being indispensible expert. That was such a revelation. But if you like Anthony Robbins, you might also like this. I am so glad I bought this used.
Rating: 
Summary: Mediocre
Review: I had high hopes for this book, having recently attended a seminar put on by Peter Montoya's agency - but at best it is a blatant sales pitch for Mr. Montoya's advertising agency. After looking at the glowing reviews listed here, I was at first surprised to see a review from a "Topher" - the speaker at the seminar I attended was named "Topher". A coincidence? Possibly. Until you notice that almost all of the reviews come from Southern California - the very location of Mr. Montoya's agency. Amazon.com readers might be better served if some one other than Mr. Montoya's "friends" actually wrote some reviews.
Rating:
Summary: Having a Brand & Not Knowing It
Review: I was very impressed at Peter's ability to communicate such a nebulous concept into such an easy to understand manner. It made me rethink not only how I market myself professionally, but perhaps more importantly, how I live personally... because as I learned in Peter's book, everything we do brands us. Either for the better or the worse. Now, I make sure that I'm being branded favorably.
Rating: 
Summary: Great Book!
Review: Not being one trained in marketing, I hoped Peter Montoya's book would guide me in developing a marketing strategy for my small business. It did much more than that. I now see how every area of my life influences my personal brand whether I am aware of the principles and insights in Peter's book or not. It has inspired me to take action. I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.
Rating:
Summary: Entertaining insight
Review: Not being one trained in marketing, I hoped Peter Montoya's book would guide me in developing a marketing strategy for my small business. It did much more than that. I now see how every area of my life influences my personal brand whether I am aware of the principles and insights in Peter's book or not. It has inspired me to take action. I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.
Rating:
Summary: Personal Branding Phenomenon
Review: Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. The topic is timely as well as easy to follow. This is a MUST HAVE book on how to MARKET. It should be the only book you read on Marketing.
Rating:
Summary: Personal Branding Phenomenon
Review: Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. The topic is timely as well as easy to follow. This is a MUST HAVE book on how to MARKET. It should be the only book you read on Marketing.
Rating:
Summary: Advance oneself and one's career
Review: The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life.
Rating:
Summary: Advance oneself and one's career
Review: The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life.
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